E-commerce visitors browse multiple pages before buying. A floating CTA button keeps your most important action visible — whether it's a sale, a featured collection, or a direct checkout link. Works on Shopify, WooCommerce, BigCommerce, and any store.
The average online shopper visits 3-5 pages before making a purchase, and seasonal sale announcements buried in homepage banners are missed by visitors who land on product or category pages from search. A floating CTA button guarantees that every visitor sees your current promotion regardless of their entry point. For example, during Black Friday, a red 'Shop 40% Off' button floating on every page can drive significantly more traffic to your deals page than a homepage banner alone. Shopify store owners in particular benefit because Shopify's app ecosystem charges monthly for floating button functionality — $5-15/month adds up to $60-180/year versus a one-time cost. The button also works well for highlighting free shipping thresholds ('Free Shipping Over $50 — Shop Now'), which is proven to increase average order value by encouraging shoppers to add more items to their cart.
Suggested Setup
Button text
Shop Sale · View Collection · Get 20% Off
Colors
Red (#DC2626) for urgency or your brand color
Position
Bottom-right to stay visible without blocking product images
Why it works
Promote sales and offers
Running a sale? A floating button ensures every visitor sees it, no matter which page they land on.
Reduce cart abandonment
Link to checkout or cart with a persistent 'Complete Order' button for returning visitors.
No app fees
Shopify apps for floating buttons cost $5-15/month. CTA Button Generator is €4.99 once.
Lightweight — no page speed hit
E-commerce sites are already heavy. A pure HTML + CSS button adds virtually nothing to load time.
Ready to build your button?
Design it visually, export clean code, and paste it into your site.
Open the GeneratorFrequently Asked Questions
Does it work with Shopify?
Yes. Paste the code into your theme.liquid file before </body>. No app installation needed.
Can I change the button for different promotions?
Yes. Design a new button in the generator, export the code, and swap it in your theme. Takes under a minute.
Where exactly do I paste the code in WooCommerce?
Go to Appearance > Theme Editor > footer.php and paste the code before the closing </body> tag. Alternatively, use a plugin like 'Insert Headers and Footers' to add it without editing theme files directly.
Will the button cover product images or the add-to-cart button on mobile?
The default bottom-right position is designed to avoid overlapping key content. If your product pages have a sticky add-to-cart bar at the bottom, move the floating button to the bottom-left or adjust its vertical offset in the exported CSS.
Can I link to a specific collection or sale page?
Yes. The button is simply a styled link, so set the URL to any page — your sale collection (/collections/sale), a specific product, a landing page, or even an external marketplace listing.